Thread count is a weak signal. What actually decides how bedding feels is the fibre, the weave and the finish. Here's what we use and who each one suits.
Tufted Cotton — warmth 3 of 5
Our signature, used on the Willow. A washed cotton shell over a down-alternative fill, hand-tufted square by square so the fill stays put instead of pooling at the foot of the bed. Pre-washed, so it arrives soft rather than stiff.
Best for: year-round use, and anyone who wants a bed that looks made in ten seconds.
Cooling Bamboo — warmth 1 of 5
Viscose from bamboo, woven smooth. It moves moisture away from the skin faster than cotton, which is the real mechanism behind "sleeping cool" — you stay dry, so you stay comfortable.
Best for: hot sleepers, warm climates, and sharing a bed with someone who radiates heat.
Garden Cotton — warmth 2 of 5
A printed cotton percale. Percale is a simple one-over-one-under weave: crisp, matte and breathable, with the dry hand you get in a good hotel. It softens with every wash rather than wearing thin.
Best for: people who like a cool, crisp sheet and a bit of pattern.
Down Alternative — warmth 4 of 5
Loft without feathers. Hypoallergenic, machine washable and cruelty-free, with baffle construction that stops the fill shifting.
Best for: cold sleepers, allergy sufferers, and anyone who wants weight on the bed.
How to choose in one line
Run hot → Cooling Bamboo. Run cold → Down Alternative. Want one layer that handles both → Tufted Cotton. Want crisp sheets under any of them → Garden Cotton.